#Mothers day super mom pdf
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If only the brand’s marketing team had some “modern” thinking to go along with the modern features it talks about inbuilt in the machine! The voiceover in the ad ends with a believe it or not- “Not only take care of your dishes but your wife’s hands too!” slogan, clearly implying that it’s only the woman’s job to keep the soiled dishes 'spic n span’. That is, till her knight-in-shining-armour – the husband, decides to rescue her from the catastrophic fate by gifting her an LG dishwasher. The film goes on to show the new bride struggling and labouring over a pile of dirty dishes. Circa 1982, Prestige pressure cooker ad, anyone? The vintage ad for the Prestige pressure cooker brand had a similar sentiment to sell its brand of pressure cookers- “Jo Biwi se kare pyar, Woh Prestige se kaise kare inkaar”! And from the looks of it, the time has stood still for the LG dishwasher ad!Ĭoming back to 2022, LG’s latest depicts a seemingly modern-looking urban couple beginning their marital journey. The ad, which probably has its heart in the right place, unfortunately, chooses to play to the gallery with all the mommy stereotypes in place.Ī recent LG Dishwasher advert, although not strictly a mother’s day campaign - takes us right back to the 70’s era if not earlier with its brand film and tagline of ‘Love wife, Love LG Dishwasher’. The key purpose of the campaign is to pay tribute to all the “selfless sacrificing mothers who need to also listen to their heart along with performing their jobs”. The film shows the mom busy dusting, cleaning, cooking and having no time to follow her passion. Lifestyle & mobile accessories brand KDM has launched a ‘Karo Dil Ki Marzi Mummy with KDM’ video ahead of Mother’s Day, that starts with a young daughter introducing her mother who’s talented but sacrificed her dreams for the sake of her family. Ten years down the line, a cursory look at our ads and campaigns rolled out ahead of Mother’s Day makes it clear that little has changed in women’s lives, while also presenting a possible indicator of why this may be so.

An overwhelming 87 per cent of Indian women signalled that they felt stressed most of the time, and 82 per cent had no time to relax. The study conducted across 21 countries measured stress by asking women questions such as ‘If they often felt pressured for time’, ‘If they rarely had time to relax’, ‘If they felt stressed/ overworked most of the time’.

In a damning indictment of how we treat our women as a nation, a 2011 Nielson Survey found that women in India are the most stressed of all. Brand after brand in ad after ad repeats the same tired tropes of a “super mom” effortlessly ‘doing it all’ or role-playing the selfless epitome of virtue and goodness in a bid to keep the domestic machinery well-oiled and running smoothly. “Dedicated to mothers who like a superwoman…blah blah” reads yet another brand campaign.Ĭome Mother’s Day and one is inundated with ads showcasing heroic, self-sacrificing moms multitasking, juggling an over-abundance of chores while managing both the work and home fronts super efficiently, constructing an image of a super-human or a symbol of divinity with multiple pairs of hands. DESIGNS ARE NOT PERMITTED FOR USE IN NEW DESIGNS TO BE SOLD DIGITALLY.MUMBAI: Brand X “launches heart-warming video dedicated to all ‘Super Moms’” blares an accessories brand campaign…“Celebrating the superstar mothers”, says another. DROP SHIPPING COMPANIES AND PRINT ON DEMAND COMPANIES ARE STRICTLY PROHIBITED FROM USE. COPYRIGHT 2020 SVGCreationStudio**įOR PERSONAL USE.

#Mothers day super mom full

By purchasing this item, you have agreed to the full terms of use listed in my shop policies above and understand usage as outlined in our FAQs. **Before purchase, please read my shop policies and FAQs. ♦ EPS - Vector-based for scaling and printing PLEASE CHECK WITH YOUR MACHINE’S ABILITY TO USE THESE FORMATS. Only the file will be sent, the props in the photo are for display purposes only.

#Mothers day super mom download

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#Mothers day super mom pdf

Purchase includes SVG, PNG, DXF, EPS, AI, JPEG, PDF files, making it a perfect design for use in Cricut Design Space, Sure Cuts A Lot, Make The Cut, and the Silhouette Basic and/or Designer Edition. These cut files for Cricut and Silhouette machines are all included with this digital download of my design: Super Mom 2 cutting files! You can use these for t-shirts, mugs, scrapbooks, vinyl decals, stickers, invitations cards and more!! The different file formats can be imported to any number of paper crafting and vinyl cutting programs. All files will be available for instant download after purchase. INSTANT DOWNLOAD of Super Mom design files.